Few brands spark as much excitement with a simple update as McDonald’s. When the Golden Arches makes a big announcement, people take notice—whether it’s a new menu item, a tech upgrade, or a sustainability pledge. So, what’s the latest buzz?
Recently, McDonald’s dropped some major news that’s set to reshape customer experiences, menus, and even its environmental footprint. From AI-driven drive-thrus to the return of a cult-favorite burger, here’s everything you need to know.
1. The Return of the McRib—But With a Twist
McDonald’s has finally answered fans’ prayers: The McRib is making a comeback in late 2025. But this time, it’s not just a limited-time tease. The company announced that the beloved saucy sandwich will be a permanent menu item in select markets, thanks to overwhelming demand.
What’s different?
-
New, higher-quality pork sourcing (no more “mystery meat” jokes).
-
A plant-based McRib option in partnership with Beyond Meat, testing in Europe first.
-
A spicier BBQ glaze for those who want an extra kick.
This move aligns with McDonald’s strategy to cater to both nostalgic cravings and modern dietary preferences.
2. AI Takes Over the Drive-Thru (Yes, Really)
Automation is no longer the future—it’s here. McDonald’s has been quietly testing AI-powered voice recognition in drive-thrus, and the results are in: Over 1,000 U.S. locations will adopt the tech by early 2025.
How does it work?
-
AI listens to orders and suggests upsells (“Would you like to make that a large?”).
-
Human employees still handle complex requests (no robot will judge you for ordering 10 McNuggets at 2 a.m.).
-
Faster service and fewer mistakes (goodbye, “I asked for no pickles!”).
While some worry about job cuts, McDonald’s insists the goal is to reduce stress on staff, not replace them.
3. A Big Sustainability Push: Ditching Plastic for Good
McDonald’s has faced criticism over its environmental impact, but its latest pledge is a game-changer: By 2026, all packaging in the EU and U.S. will be 100% recyclable or compostable.
Key changes:
-
Paper-based Happy Meal toys (no more plastic dinosaurs).
-
Edible McFlurry spoons (yes, you read that right).
-
Reusable cup trials in Germany and Canada.
This shift is part of a broader trend in fast food, with competitors like Burger King also experimenting with greener packaging.
4. Dynamic Pricing? Not So Fast.
Rumors swirled earlier this year that McDonald’s would introduce surge pricing (higher costs during peak hours), sparking outrage. The company quickly clarified: “No plans for dynamic pricing.”
Instead, they’re focusing on:
-
More value meals to combat inflation.
-
Digital-exclusive deals (think: app-only discounts).
-
Localized menu pricing based on regional costs.
So, no, your late-night fries won’t suddenly cost double—but downloading the app might save you a few bucks.
5. The McCrispy Breakfast Sandwich: A New Fan Favorite?
Breakfast just got a major upgrade. Following the success of the McCrispy chicken sandwich, McDonald’s is testing a breakfast version with:
-
A crispy chicken patty
-
A folded egg
-
Spicy maple glaze
Early test markets (hello, Nashville!) are raving about it, and a nationwide rollout could happen by mid-2025.
What Does This Mean for McDonald’s Fans?
McDonald’s isn’t just tweaking its menu—it’s evolving to meet modern demands. Whether it’s through AI efficiency, eco-friendly packaging, or crowd-pleasing food innovations, the fast-food giant is betting big on staying relevant.
Your move: Keep an eye on your local McDonald’s for these updates, and don’t forget to check the app for hidden deals. And if you spot the McRib returning in your area? Consider it a sign to treat yourself.
Visit for more Updates: Softreads
